The Zü

The Zü is a new residential complex located in Osborne Village – a densely-populated neighbourhood that is known for its young, artistic, and diverse population. This colourful neighbourhood’s proximity to Downtown Winnipeg makes it an ideal location for young professionals. The new mixed-use complex will be located on the previous site of the Osborne Village Motor Inn, home of The Zoo – a beloved music venue that hosted many punk and rock concerts now held in memory by many Winnipeggers. It was considered a landmark of the Village until it was closed and demolished in late 2015.  The Zü, designed by BLDG Architecture Inc. will feature a courtyard covered in art and will re-inject life and bring vibrancy to one of Winnipeg’s most playful and unique areas. The brand designed for The Zü intended to reflect this architectural intent and was made to be bold, confident, colourful, and rebellious.

Made at Tétro.
The visual identity of the Zü was inspired by the aesthetic and attitude of contemporary art in New York from the late eighties and early nineties, which parallels the punk-infused heyday of the original Osborne Village Zoo venue. This point-of-reference was chosen for its urban youthfulness, energy, artfulness, and expressiveness.

In line with the spirit of the overall brand character, a lot of design elements were hand-drawn or made and scanned to be used freely and expressively in various applications. This worked in contrast with the more rigid quality of the typography.
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