Shape Industries

Shape Industries is a Winnipeg-based custom manufacturing company that was established in 1982. We were approached by Shape Industries to update and develop a new brand identity and redesign their website. In addition to developing a new brand identity and website, we generated new social media templates and print and design standards for other brand activations.

The logomark for Shape Industries was featured in LogoLounge Book 14.

Made at Tétro.

The brand elements were meant to embody a mechanical and architectural spirit. The colour palette is steely and evocative of engineering, construction, design, and manufacturing; and the primary typeface was selected for its geometric and approachable qualities.

Shape Industries primarily wanted a website overhaul. The new Shape Industries brand identity was developed to form a foundation for the design choices for the website. The patterns, typography, and colour palette were all represented in this new website, and a set of icons specifically designed for this site were made to represent the various services Shape Industries offers.

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